The World’s First Hardwood Floor that Cleans Your Air • Portland, Maine Flooring - Paul White Company
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October 20, 2014

The World’s First Hardwood Floor that Cleans Your Air

Lauzon Smart GeniusWouldn’t it be great if the floors in your house cleaned toxins out of the air? These geniuses made it happen! Lauzon Distinctive Hardwood Flooring recently unveiled a groundbreaking new product. The world’s first smart hardwood floor, called Pure Genius, that comes with a built in air purification system.

Twenty first century homes tend to be sealed up very well, which is great news for your heating bill, but it could also be harmful to your health. This is especially important in contemporary airtight buildings because they tend to retain pollutants and toxic contaminants, such as the formaldehyde released by furniture, building materials and common household products. On average, we take about 20,000 breaths a day. Often the air we breathe is vastly polluted than the air outside; five to ten times according to some estimates. Based upon the fact that we are now spending approximately fourteen hours per day at home, the air quality of our home is something that we should all be concerned about. Pure Genius also helps to reduce household odors, such as cigarette smoke, pet urine and lingering cooking smells.

This revolutionary flooring technology continuously breaks down airborne toxins, creating a constant supply of pure air in the home. According to the Lauzon website, after thirty days, rooms installed with Pure Genius flooring are up to 85% purer than in rooms without this flooring. For a 1,400 square foot home, it’s like having three trees indoors. “Indoor air is often five to ten times more polluted than outdoor air and poor air can cause a buildup of bacteria, viruses and molds and may lead to allergies, fatigue and respiratory problems like asthma,” says Nathalie Lambert, Marketing Manager of Lauzon Distinctive Hardwood Flooring.

This technology is activated by natural or artificial light and by the movement of the air. By providing a consistent flow of circulated air and keeping it sunny, your home’s air quality will improve drastically, without you having to do anything at all. Pure Genius works constantly without any loss of performance overtime and also has the ability to disperse hardwood cleaners more effectively than other floors. Not only is the atmosphere cleaner, but the actual floor itself is cleaner. When it gets dark, the floors will “recharge” their cleaning capacity and be ready for when the light returns.

At Paul White Company Interior Solutions, we offer this flooring selection and invite you to come to our showroom at 50 Allen Avenue in Portland, Maine to take a peek for yourself. Also, if you mention this blog post, you will receive a 10% discount off your purchase.